Logo James Coulter
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Product Designer

Research • Systems • Code

I'm an Australian full-stack Designer working fully remote on GMT+2 crafting elegant software experiences for complex, and emergent technology companies.

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Case studies See all→

  • AI Web Scraping Platform

    AI Web Scraping Platform

    Redesigning the workflow setup wizard for an AI-powered data platform serving investment analysts. I owned the product from research to React/TypeScript implementation — cutting setup steps by 50%, removing 3K lines while adding features, and learning that familiar UX wins when users are under pressure.

    AI B2B-SaaS enterprise dashboard coding user-research
  • AI Developer Tools

    AI Developer Tools

    GUIs to APIs from popular and emergent AI & SaaS platforms enabling builders to automate their workflows. I cofounded a startup building apps relied on daily by 3500+ businesses like IDEO, Alteryx, and Toptal.

    AI coding B2B-SaaS startup developers
  • Realtime Asset Tracking

    Realtime Asset Tracking

    An IoT-enabled console for Supply Chain Managers to coordinate terrestrial operations. I built the first prototype, and rapid design-testing program — identifying 2 critical flaws, and deprioritising 1 feature, reclaiming 4 weeks of dev time we reinvested into validated user needs.

    user-research dashboard prototyping enterprise design-systems
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